Music in Advertising

The Use of Music in Advertising

Advertising is the most practical way for a mass production market system to function and become known. This is the same thing that happens with music in companies to reach a wider audience.

I'm Chris Nolasce and I'm going to talk about the use of music in advertising.

The work of music in advertising is none other than to lead the potential consumer through the stages of the AIDA model, that is, to create a music that is capable of capturing Attention, arousing Interest, generating Desire and lead to Action.

There are different musical forms in advertising:

• The original music, composed especially for the campaign.
• The pre-existing music, chosen and adapted for the campaign, previous negotiation and payment of rights.

It can also be in different planes:

• As a basis to accompany the message:

As a protagonist, which is the case of the Jingles that we hear mostly in the radios where music and text come together and the music is etched in our mind with association to the brand.

• Music and persuasion:

Persuasion is a magic word in the world of advertising, and we can say that music is one of the most successful persuasive resources in this medium. So much, that it fits within the parameters of the "classic conditioning of Paulov" we all know his experiments in which after associating in a dog the stimulus of the sound of a bell with the administration of the food, the mere application of the stimulus is sufficient to provoke the segregation response of saliva in the canine. In such a way, just by perceiving the stimulus of the catchy tune of that jingle we always listen to, classical conditioning leads us to see that mark in our mind.

Fun fact, no? Yes, it is.

God bless you!